Lovely toys that help strengthen your newborn’s neck, back, and tummy muscles.

Help your baby strengthen their neck, back, and tummy muscles with exciting toys to look at. Explore our play mats, baby gyms, and other toys for newborns.

20 items found

  • Tummy Time Triangle - Fairy Garden Tummy Time Triangle - Fairy Garden
    0–18 mos.

    Sensory tummy time fun with fairies and animals.

    €35.78
    Only 1 left. Delivery in 2-4 business days.
    Great value
  • Mini Top Nordic incl. Cushion Mini Top Nordic incl. Cushion
    0 mos. – 4 yrs.

    A fantastic motor skills toy for baby’s sensory play - and with a lovely new colour.

    €95.35
    In stock. Delivery 2-4 business days
  • Owl Baby Gym Owl Baby Gym
    0 mos. – 2 yrs.

    Easy to fold up. Easy to carry. 900 g.

    €34.43
    In stock. Delivery 2-4 business days
  • Sensory Steel Colour Mystery Balls, 6 pcs Sensory Steel Colour Mystery Balls, 6 pcs
    0 mos. – 5 yrs.
    Ultra-light, mesmerising sensory steel balls.
    €43.69
    In stock. Delivery 2-4 business days
  • Baby Einstein - Discovery Garden Mat & Mirror Baby Einstein - Discovery Garden Mat & Mirror
    0–18 mos.

    With mirror, fun sounds, and loops for attaching toys.

    €33.35
    In stock. Delivery 2-4 business days
  • Baby Einstein - Tummy Time Water Play Mat Baby Einstein - Tummy Time Water Play Mat
    0 mos. – 3 yrs.

    Great for helping baby get comfy on their tummy and practise getting up on all fours. 

    €12.19
    In stock. Delivery 2-4 business days
    Great value
  • Mini Top Nordic Mini Top Nordic
    0 mos. – 4 yrs.

    Perfect for motor skills training from 0-4 years.  

    €49.35
    In stock. Delivery 2-4 business days
  • Foam Building Blocks, 16 pcs Foam Building Blocks, 16 pcs
    0 mos. – 5 yrs.
    Soft, colorful blocks that are easy to build with.
    €152.43
    In stock. Delivery 2-4 business days
  • Floor Surfer Nordic Floor Surfer Nordic
    0 mos. – 10 yrs.

    A very popular motor skills toy. From 6 months.

    €105.64
    In stock. Delivery 2-4 business days
  • Sit & See Safari Floor Mirror Sit & See Safari Floor Mirror
    0 mos. – 3 yrs.

    Baby-safe mirror for tummy time exploration. Foldable and easy to bring along.

    €26.70
    In stock. Delivery 2-4 business days
  • Baby Einstein - Cal-a-Pillow Tummy Time Pillow Baby Einstein - Cal-a-Pillow Tummy Time Pillow
    0 mos. – 1 yr.
    With a mirror, melodies, lights, a rattle, and more.
    €40.00
    In stock. Delivery 2-4 business days
  • 2-in-1 Water Play Mat - Sea Floor Explorers 2-in-1 Water Play Mat - Sea Floor Explorers
    0 mos. – 3 yrs.

    With detachable water-filled play mat. Although the mat is called 2-in-1, your little one can play with it in at least 4 fun and stimulating ways.

    €68.20
    In stock. Delivery 2-4 business days
  • Baby Friends Soft Playmat w. Rainbow, 135 x 90 cm Baby Friends Soft Playmat w. Rainbow, 135 x 90 cm
    0–18 mos.

    Comfy for play, easy to fold away.

    €53.35
    Only 4 left. Delivery in 2-4 business days.
  • Tummy Time Triangle - Forest Friends Tummy Time Triangle - Forest Friends
    0–18 mos.
    Stimulates your child's curiosity and hand-eye coordination.
    €61.35
    Only 5 left. Delivery in 2-4 business days.
  • Kick-and-Play Baby Gym with Lights and Music Kick-and-Play Baby Gym with Lights and Music
    0 mos. – 1 yr.

    Lots of features and play modes that delight and stimulate your baby.

    €120.00
    Only 5 left. Delivery in 2-4 business days.
  • Baby Einstein - Busy Barnyard Play Gym Baby Einstein - Busy Barnyard Play Gym
    0 mos. – 4 yrs.
    3-in-1: baby gym, shape sorter & road mat
    €95.23
    Only 4 left. Delivery in 2-4 business days.
  • BEMA Baby Pool Float (0-11 kg) BEMA Baby Pool Float (0-11 kg)
    0–18 mos.
    Let those little legs kick away like underwater drumsticks.
    €21.80
    In stock. Delivery 2-4 business days
  • Grow-with-Me Box - 0-6 months Grow-with-Me Box - 0-6 months
    0–6 mos.

    Complete wooden toy set that stimulates and develops all your baby’s senses.

    €36.06
    Temporarily out of stock.
  • Little Farm Wooden Baby Gym Little Farm Wooden Baby Gym
    0–9 mos.
    €50.76
    Temporarily out of stock.
    Great value
  • Tummy Time Triangle - Ocean Tummy Time Triangle - Ocean
    0–18 mos.

    A lovely double-sided tummy time triangle.

    €13.20 €22.00
    No longer available
    Save 40%

20 Items

Toys that strengthen your baby's tummy, back, and neck

Your little newborn develops at lightning speed from the day they’re born until they’re around three months old. One day, your baby discovers the shadows dancing across the wall and bursts into pure delight at the incredible sight. The next day, you gently tickle their tummy and are rewarded with a squeal of happiness.

The first three months with a baby are filled with golden moments. It’s also a time of big changes for you — and you’re probably feeling pretty exhausted from the new routine and the lack of sleep.

Here’s the mantra to hold on to (perhaps you already know it by heart): Everything is a phase. It will pass. Both the wonderful moments and the more challenging ones will change.

Meanwhile, your little one is busy learning how to move their body. The brain and muscles are working hard to build a strong connection, so your baby can gradually move with the right amount of strength, in the right direction, and for just the right amount of time — sometimes intentionally, sometimes purely by instinct.

Every tiny muscle, ligament, and organ has to learn to work together in perfect harmony — and that’s no small task. It’s a bit like signing up for driving lessons and being asked to fly a Concorde on day two.

How can I strengthen my baby’s back and neck?

One of the key things here is helping your newborn build strength in their tiny body. Quite simply, your baby needs enough muscle power to turn and twist, and eventually lift and control that surprisingly heavy head so their eyes can follow whatever catches their attention. And that’s no small task. A baby’s head is relatively heavy compared to the rest of their body — much heavier than in other mammals. Human brains are big, which means your little one needs quite a bit of strength before they can confidently lift and carry their own head. 

The muscles along the spine and the ones that support the head are closely connected to the tummy muscles — together, they form your baby’s core. These muscles wrap around the upper body from top to bottom, and building this core strength is what eventually makes it possible to sit, crawl, stand, and walk.

You can help by giving your baby plenty of opportunities to wiggle, stretch, and roll around on the floor in a safe space — ideally with something interesting to look at. A play mat with a baby gym is perfect for this, and a mobile above the changing table can also spark curiosity. For floor time, it’s a good idea to use a soft, shock-absorbing mat that keeps your baby warm and comfortable while they explore and move.

In the beginning, your baby will mostly want to be close to you — and that’s exactly as it should be. Physical closeness is essential, and skin-to-skin contact is especially soothing (you can read more about the many benefits of touch on our blog). But there are also little windows of time when it’s perfectly fine for your baby to lie on their own for short stretches. Choose a safe space where they can wiggle, stretch their legs, reach out, try to roll — and ideally spend some time on their tummy. Place a fun toy in front of or beside them during tummy time, so there’s something to look at and reach for.

Why is tummy time important for babies?

When your baby lies on their tummy, they need to use their muscles to control their head much more than when lying on their back. And since a newborn’s skull is still soft in the weeks after birth, always lying on their back can sometimes lead to a flat spot at the back of the head. That’s why it’s important to vary your baby’s positions regularly. Take things slowly and make sure your baby seems happy and comfortable. Feeling safe and well fed, enjoying physical closeness, and having a clean diaper are always the top priorities.

When your baby is content and ready, you can gently place them on their tummy. You might start by letting your baby lie across your thighs. Or lie on your back with your baby resting on your shins, holding their hands while gently rocking your knees back and forth so your baby can see your face.

When your baby is on their tummy on a play mat, try placing a fun toy in front of them. Over time, your baby will start trying to lift their head and look at it. Reaching out usually comes a bit later — although some babies surprise us. The first step is learning to focus their eyes on the toy. Next comes turning their face towards it, and then perhaps lifting their head a little to follow it.

There’s so much your little one has to learn. With time, care, and patience, your baby already has all the building blocks they need. And if you also make sure they have lovely, safe, and stimulating baby toys within easy reach, you’ve done everything you can to support your child’s development.